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ARE YOU READY TO REACH NEW PROSPECTS WITHOUT THE TECHNICAL HASSLE ?
Direct email uses similar principles involved in the familiar model
of direct postal mail. If done correctly, one's success is sure to
come. If not performed correctly, then it becomes a case of luck.
| THE 4 BASIC PRINCIPLE OF DIRECT
E-MAIL: |
Become familiar with the four basic processes involved in a successful direct
e-mail campaign? These basic steps are used by the professional, consistent and successful direct
e-mailers. They are the foundation and root of the direct email model. The basic process includes the
following: |
1. Consistently accessing new and fresh lists
2. Consistently updating lists
3. Consistently sending your ad at reasonable intervals
(repetition is the key, look at TV commercials)
4. Optimizing your ad and subject to a more "order pulling" ad. |
AIDA is an acronym of the model used in creating powerful and
effective sales letters, which is widely used in advertising today.
Grab one of several direct mail and direct email letters and read
them at least three times. The powerful and effective letters follow
AIDA. What's AIDA stand for?
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A = grab the prospect's "ATTENTION"
I = create "INTEREST" by providing some information
D = create stimulation that produces "Desire"
A = demand immediate "ACTION" |
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