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Registering a Domain Name
You've picked out the perfect domain name to represent your service,
product or company. You've done your research to ensure that it does not pose major conflicts with any registered trademarks. And best of all, it's available in a good Top Level Domain (TLD).
So what do you do next? That depends on the answers to a few questions:
1. Who's going to host your domain?
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If you're an individual and your domain is going to be hosted by your
Internet Service Provider (ISP), you'll probably ask them to handle the
registration.
If you don't already have an ISP, check with several
providers and compare their fees and monthly charges carefully. Most
ISPs will charge you a monthly fee for a basic Internet access account,
add an additional monthly amount for maintaining your "virtual domain,"
and charge you a one-time fee for setting up the account and registering
the domain. They may pay the domain name registration fee and bill you
for it later, or you may receive a bill from the registry.
One thing to make sure of is that you are registered as the owner of the domain name,
not the ISP. After the name is registered, you should check your record at the
registry to make sure all information therein is correct. Also, make sure the registration fee is paid -
you don't want to wake up some morning to find that your
domain is inaccessible because the name is on hold, due to lack of payment!.
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If you're registering a name for a company that will operate its own
Web server, you may want to have your technical people handle the
registration, because they'll know all the nitty-gritty details like
server IP addresses and administrative contact info. (But again, a word to the
wise - after the name is registered, check your record at the registry
to make sure it's correct - especially the billing contact information.)
Whether you're a company or an individual, you might want to consider
registering more than one version of your domain name, just for
protection. For some good advice on domain name strategy, read Domain Strategies for
Geniuses.
2. In what TLD are you registering?
Most domain names used for commercial purposes are registered in the
".com" (dot com) Top Level Domain - so many that it's almost become the default
domain extension. But there are other, far less crowded domains
available. Each domain is administered by an agency that sets the rules
for the names in the domain and maintains the database that relates
domain names to the IP addresses of their host servers:
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In addition to .com, .org, .net, .gov, and .edu are administered by
the InterNIC (www.internic.net).
When they were created, each domain was intended for a particular type
of user -- .com for commercial companies, .org for non-profits, .net for
domains related to network infrastructure, and .edu for higher-education
institutions. Two domains, .gov and .mil, are reserved for the U.S.
government, and you must be a qualifying educational institution to
register in .edu. But the informal restrictions on .net and .org have
been dropped in recent years to relieve the pressure on .com.
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The U.S. national domain, .us, is used mostly by schools and local
governments, but actually is open to anybody, and its naming
convention presents some interesting opportunities for good names. Names
are structured geographically, so a valid name will include a locality
and a two-character state abbreviation -- loans.friendlybank.city.st.us,
for example. There are also special Second Level Domains for secondary
education (.k12) and other types of institutions. The .us domain is
administered by the Information Sciences Institute of the University of
California. You can learn more at the registry's Web page, www.isi.edu/in-notes/usdnr.
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There are more than 240 other international
domains. Each has its own specific requirements, as well. Some are wildly
entrepreneurial operations trying to capitalize on a memorable domain
extension -- the .to domain of the Kingdom of Tonga, for instance (www.tonic.to). Others are rigidly
bureaucratic organizations that require you to have business interests
or even residence in the country. www.netnames.com is one good source of
information about the cost and requirements of national registrations.
3. Can you do the registration yourself?
Mostly, yes. It depends on the domain:
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For all of the generic TLDs administered by the InterNIC, you can
register names online at www.internic.net. You'll fill out a
form (see "What do you need to know to register a domain name" below),
and the information you enter will be e-mailed back to you in the form
of an agreement. To complete the registration you must e-mail the
agreement back to the InterNIC - and, of course, pay the $70
registration fee within 30 days.
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Some of the international domains, particularly in countries with more
restrictive policies on applicant confidentialities, set conditions on
registration that require personal contact to resolve.
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Other international domains (especially those that see domain names as a
potential profit center) make it extremely easy to register a domain -
you can register a name in the Niue Island's .nu domain www.nunames.nu and pay with a credit
card on the spot!
4. What do you need to know to register a domain name?
For InterNIC registrations, you'll need
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A name and contact information (address, phone number, and e-mail address) for the owner of the domain name
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A billing contact person
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An administrative contact person.
If you work for a company that has already registered a domain name, you
can find much of this information in the InterNIC's registration record.
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Search for this domain name, and in the InterNIC Domain Names Report, click on the name. You'll see the registration record.
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After each contact name in parentheses you'll see their NIC handle (usually its their initials followed by a number, something like JS375).
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You can enter these handles into the InterNIC registration template and save yourself a lot of typing.
You'll also need to know the IP addresses and server hostnames of the
primary and secondary servers that will host the domain.
· A server IP address is a string of numbers and periods - 140.244.1.69, for example.
· A server hostname is also known as a "fully qualified domain name" - it's the name of the server plus any higher-level domains it's part of - apollo.westnet.acme.com, for example.
5. How many names can you register?
As many as you want. The current InterNIC system, for example, allows
you to register an unlimited number of names and doesn't require you to
pay for them immediately. You can register a whole set of names, and
then pay for only those you want to keep. The rest will eventually be
put "on hold" and then "deleted" as the time periods for paying the fees
expire.
This has obviously left the system open to some abuse. Speculators
routinely register names and then offer them for sale until they are
deleted. Others have registered and paid for large numbers of names. The
shortage of good names in .com has led to pressure for changes in the
registration procedures that would require a name to actually be in use,
or else it would be deleted.
It is important to note that if you register a trademarked name and later have to turn it
over to the trademark owner, no domain registration fees will be refunded. (Yes, this is a subtle
commercial for our trademark search reports!)
6. Do you have to use the names you register?
Currently, no. As long as you register and pay the fees for a domain
name, it is yours to use (or not use) as you wish. It's a common
strategy for companies to register names that could be derogatory or
potentially damaging in the hands of competitors.
7. Can you buy a domain name from somebody else?
Absolutely. There are no legal restrictions on the sale of domain names.
Get the name of the owner from the appropriate report, and contact them.
(If there's a sizable amount of money involved, you might want to have a
lawyer handle the transaction, to make sure it goes smoothly and
fairly.) There are also many brokers of domain names - do a Web search
for "domain name broker" or "domain sales."
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